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Article
Publication date: 29 June 2012

Gail Wyman, Valerie Holland and Simeon Yates

This paper describes the use of sociodrama action methods within a design thinking workshop created to support marketing planning for a new product innovation. Participants were a…

Abstract

This paper describes the use of sociodrama action methods within a design thinking workshop created to support marketing planning for a new product innovation. Participants were a digital sector SME and researchers within a UK university knowledge transfer programme. The paper (1) discusses the theoretical foundations of design thinking and sociodrama; (2) presents a detailed case study of workshop co-development and delivery; and (3) reports the impacts for the client and the university. The authors assert that the discourse of design thinking enhances innovative, collaborative problem solving that improve exploration of possibilities for new product and service development as well as improved organizational business processes. Sociodrama methods assist facilitators by incorporating psychological, linguistic and biological elements to design thinking, leading to superior outcomes than simply from setting up a creative problem solving activity.

Details

International Journal of Innovation Science, vol. 4 no. 2
Type: Research Article
ISSN: 1757-2223

Article
Publication date: 1 February 1993

Thomas A. Peters

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a…

Abstract

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a literature review of the first twenty‐five years of TLA poses some challenges and requires some decisions. The primary organizing principle could be a strict chronology of the published research, the research questions addressed, the automated information retrieval (IR) systems that generated the data, the results gained, or even the researchers themselves. The group of active transaction log analyzers remains fairly small in number, and researchers who use transaction logs tend to use this method more than once, so tracing the development and refinement of individuals' uses of the methodology could provide insight into the progress of the method as a whole. For example, if we examine how researchers like W. David Penniman, John Tolle, Christine Borgman, Ray Larson, and Micheline Hancock‐Beaulieu have modified their own understandings and applications of the method over time, we may get an accurate sense of the development of all applications.

Details

Library Hi Tech, vol. 11 no. 2
Type: Research Article
ISSN: 0737-8831

Article
Publication date: 1 April 1974

Frances Neel Cheney

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…

Abstract

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Details

Reference Services Review, vol. 2 no. 4
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 1 April 1992

Hannelore B. Rader

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources, research, and computer skills related…

Abstract

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources, research, and computer skills related to retrieving, using, and evaluating information. This review, the eighteenth to be published in Reference Services Review, includes items in English published in 1991. A few are not annotated because the compiler could not obtain copies of them for this review.

Details

Reference Services Review, vol. 20 no. 4
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 1 December 1995

Gail S. Thomas and Brian H. Kleiner

Marketing seeks to sell the products that provide jobs and pumpdollars into the economy. Especially in a region still struggling out ofrecession, marketing becomes a key element…

845

Abstract

Marketing seeks to sell the products that provide jobs and pump dollars into the economy. Especially in a region still struggling out of recession, marketing becomes a key element of business organization. With changing economic conditions and the development of modern technology, organizations have refocused their marketing functions and efforts for competition and survival.

Details

Work Study, vol. 44 no. 8
Type: Research Article
ISSN: 0043-8022

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